| e9ukzruzxi | Date: Duminica, 2014-01-12, 11:43 PM | Message # 1 |
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| CONVERSE CHANGES RUNNING BASKETBALL SHOE NAME To move 'N SLAM
NORTH READING, Mass., Feb. 12 /PRNewswire/ Converse® President Gib Ford today announced the its new running basketball shoe happens to be changed to move 'N Slam considering recent concerns raised by various community and social groups.
"Converse is committed to the social and athletic wellbeing of teens throughout the world and this controversy has provided us an increased perspective to the potential implications <a href=http://www.valuebasedmanagement.net/ug6.html>http://www.valuebasedmanagement.net/ug6.html</a> what they are called of running shoes could possibly have on our youth," Ford said.
"Converse selected an original name of Run 'N Gun ready for its first product entry into this innovative sounding running basketball shoes currently the same basketball term which was put to use for a few years and means a fastbreaking design of basketball play," Ford stated. "We felt the first name was right this shoe and assume that people misunderstood our intention that wasthat's to a performance basketball shoe in the name from a specific sort of play."
The Converse Run 'N Slam shoe, the very first product introduction from the new footwear group running basketball, was just recently shown to footwear buyers, and tend to not show on store shelves until midJuly.
"Converse features a long status for community involvement with youth groups, including basketball camp programs, stayinschool and antidrug programs, plus PSA's on AIDS education and awareness," Ford said. "We could not knowingly start a business which could create problems among our the younger generation, therefore have immediately changed the naming of our new shoe in order to operate 'N Slam."
Converse endorser Kevin Johnson of this Phoenix Suns and singing sensation En Vogue appear together in the July television commercial for <a href=http://www.valuebasedmanagement.net/ug6.html>http://www.valuebasedmanagement.net/ug6.html</a> this new Converse running basketball shoe, Run 'N Slam. Johnson, who has an exceptional reputation for his seek advise from underprivileged and inner city youth and who helped design the Run 'N Slam, had stated <a href=http://pressbaumerhof.at/assets/newbalance.html>ニューバランス スニーカー レディース</a> earlier he don't brows through the original name "encouraged violence with inner city youth." Johnson further noted that he was "surprised by your negative reaction since i would never promote a physical product or compromise my position easily felt it might encourage violence among adolescents. However, I congratulate Converse for responding so promptly for this controversy and secure the name exchange signal of Run 'N Slam."
Converse's Ford said he previously undergone touch with representatives from concerned groups understanding that the corporate would continue discussions to better coordinate its extensive youth related activities. Ford further noted that as a possible additional show of excellent faith, Converse was reviewing names of all products from the company's fall line.
"I would further encourage other individuals in your running shoe industry to take the same sort of socially conscious action in naming their products and services, which traditionally have carried aggressive names," Ford concluded.
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