| e9ukzruzxi | Date: Luni, 2014-01-06, 6:22 PM | Message # 1 |
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| Nike Company's New Strategy in your 2012 London Olympics
For the eve leading to a London Olympic Games, an ad logoed "Live out Greatness" was put on the screen of the of one's major television stations and websites, the words <a href=http://elizabethsmithbridal.com/images/soccer.html>http://elizabethsmithbridal.com/images/soccer.html</a> "greatness", that consumers are tediously familiar frequently appeared in the big screen, which rightly show the beginning of the marketing activities in of Nike's "Find Your Greatness" series in China.
Some thing <a href=http://pilotinfo.tv/New_airline_folder/nk2.html>nike ランニングシューズ</a> seeming apparent is presented, Is Nike the sponsor <a href=http://elizabethsmithbridal.com/images/airmax.html>http://elizabethsmithbridal.com/images/airmax.html</a> with the London Olympic GamesMaybe you will be more probable on the answer "yes", that is apparent, too, together with the data display of that ranking} In a survey for 1034 American consumers, about 34% consumers mistakenly believed that Nike is the sponsors of the London Olympic Games, while only 24% of the respondents knew that the official sponsor of this London Olympic Games is Adidas.
But Nike will never give up this big fish since it has been obsessed with almost every important game's sponsor so the come into being of "Live out Your Greatness" series marketing activities also developed hotly, but Nike's spirit of supporting the national movements is one of the reasons of the start of the activities.
Then what's the reason that the audience think that the official sponsor is Nike? All that is for its origin, an advertisement specially made for London Olympic Games. Nike paid much attention to "London" in every place in the world where athletes started their games, which includes the United States Ohio London, London Square in someplace, Jamaica and India inns named London, a "London" stadium, the baseball field named London, Nigeria London, and so on. It's worth discussing the intention of Nike, coupled with its brand has consistently excellent copywriting, after people see the great advertisement reflecting the story of the ordinary people, they can't help thinking of the Olympic spirit, and it's also the result Nike expects.
As the success of Nike's "ambush marketing", the LOCOG had no reason to eat cooked rice, it would not give up Adidas but ignore the "crossingborder" behavior of Nike. But Nike did do a beautiful thing, even the London Olympic Organizing Committee did not pick out the thorn, thus no reason is there to punish Nike. But the BOCOG clearly pointed out that it would pay close attention to the dynamic movements of Nike, and once it appeared to be over the line, instant punishment would be conducted. Nike would always track popular or controversial events of the Chinese team on that day, and made the micro blogging copywriting and micro blogging with map immediately after the announcement of the results of the competition. Of course, it doesn't contain any player's name, also cannot use any stadium pictures. It is difficult to cause people's extensive resonance seriously so that fulltime for microblog copywriting and picture team is dispensable.
This great marketing is undoubtedly a great success, it makes Nike earn pours and even drive the flow of other brands at the night of "Liu Xiang's injury and retire", leading the micro blogging to an ocean of marketing. However, the incomparable success seems to sound the alarm to the "traditional way of marketing" brands, purely by endorsement and extensive coverage is no longer everything, an accurate delivery with invincible creativity is the way to go out in such a society where the social networking booms today.7.8 2false.
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